Your Jewellery is Their Specialty
McAllister Media and Barclay’s started fresh with a comprehensive Brand Analysis. Based on this, we then developed a refreshed logo, concise positioning statement and tagline to help define their position in the crowded and competitive retail environment.
Using the new strategy as a foundation for all subsequent communication, McAllister Media continues to work with Barclay’s in conveying their message in radio, print, web and on-going promotions.